This project involved designing a high-impact, single-page website for ONYX, a modern marketing agency. The core objective was to create a digital presence that immediately establishes credibility, sophistication, and a clear path to conversion for potential clients.
Client:
ONYX Marketing Agency
Goal:
Increase qualified lead generation and reposition the brand as a premium marketing
Our approach was linear and focused on aligning the visual design directly with the strategic goals of the agency.
Week 1
Defined the core business objective: to increase qualified lead generation. We benchmarked top agencies to ensure the design was sophisticated and competitive.
Week 2
The content was sequenced to follow a persuasive narrative flow. This structured the page for maximum conversion efficiency.
Week 3
Created low-fidelity wireframes to establish layout hierarchy. We implemented card-based services and a linear process flow for enhanced scannability and quick information digestion.
Week 4
Applied the final typography and color palette, focusing on contrast and accessibility. The accent orange was strictly reserved for primary CTAs to guide the user to conversion.
VP of Marketing
A gatekeeper whose focus is on the logistics, budget, and contractual details of any new vendor. He prioritizes process transparency and cost-efficiency.
Find a reputable, results-driven agency to manage a large-scale digital campaign.
Quickly assess the agency's quality of work and its ability to deliver clear Return on Investment (ROI).
Identify if the agency's aesthetic and approach align with her company's modern brand vision.
Struggles to distinguish truly "cutting-edge" agencies from those with generic marketing claims.
Needs to efficiently vet agencies without reading dense, confusing materials or sitting through unsolicited sales calls.
Requires clear, visual proof (portfolio/case studies) to justify the investment to her leadership team.
Financial/Procurement Analyst
A gatekeeper whose focus is on the logistics, budget, and contractual details of any new vendor. He prioritizes process transparency and cost-efficiency.
Verify that the agency has a clear, scalable, and defined engagement process.
Confirm pricing structures and contract terms are favorable and compliant with enterprise policies.
Find necessary contact information for legal or finance teams to begin the onboarding process.
Agencies that are intentionally vague about their pricing or project management methodology.
Fear of unforeseen costs or complex fee structures that could derail the project budget.
Difficulty finding legal disclaimers or terms of service to assess vendor risk.
The palette and typography were chosen to convey sophistication, professionalism, and a cutting-edge feel, while ensuring optimal readability across the entire page.
The wireframing phase focused on the spatial relationship between key components to optimize the user flow before visual styles were applied.
The final design is a cohesive, modern homepage that guides the user from first impression to final action.
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