Floria is a premium cosmetics e-commerce platform designed to provide a luxurious, seamless shopping experience. My role involved designing the UX/UI, creating the content hierarchy, and ensuring the website aligned with the brand’s vision.
The main goal of the Floria website was to create a premium, user-friendly cosmetics e-commerce platform that reflects the brand’s elegance while improving sales and customer engagement.
Build a luxurious online shopping experience aligned with Floria’s brand identity.
Ensure seamless navigation and easy product discovery for users.
Increase conversion rates through optimized checkout and mobile performance.
Enhance Brand Presence: Establish Floria as a trusted, elegant beauty brand online.
Boost User Engagement: Encourage longer site visits through engaging visuals and clear product storytelling.
Optimize User Journey: Reduce drop-offs with a simplified, intuitive flow from homepage to checkout.
Improve Performance: Achieve faster loading times and a smooth mobile experience.
Increase Sales & Retention: Drive repeat purchases using personalized recommendations and loyalty programs.
To design an experience that truly connects with users, Floria’s research focused on understanding the modern beauty consumer — tech-savvy, trend-aware, and value-driven.
Marketing Professional
Sarah is a busy working professional who enjoys looking her best every day. She loves minimal makeup, trusts reputed brands, and prefers quick, smooth online shopping experiences.
Find high-quality, cruelty-free cosmetics easily
Complete her purchase quickly without complex navigation
Explore new arrivals and trending products
Limited time to browse multiple sites
Overwhelmed by cluttered product listings
Unsure about product authenticity and reviews
The visual identity of FLORIA was designed to balance professional trust with approachable clarity.
When designing a Cosmetic Website, it is essential to keep in mind the user's needs and the features they would require to make informed decisions.
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